Why every business needs a website audit, and how an editor can help
In today’s digital world, your website is often the first impression people have of your business. Whether you’re an author or small business owner, your website works for you 24/7, so it needs to be clear, professional and engaging.
But over time, even a great website can become outdated or ineffective. That’s where a website audit comes in.
What is a website audit?
A website audit is a detailed review of your website to check how well it performs in areas such as:
Content quality: Does your message connect with your audience?
Clarity and accuracy: Are there grammar errors, outdated information or typos?
Structure and navigation: Can visitors easily find what they’re looking for?
Brand consistency: Does your website reflect you and your business?
User experience: Is your content easy to read and engaging?
SEO basics: Are your pages optimised for search engines?
Think of it as a health check for your online presence.
Why you should book a website audit
Here are some reasons a website audit is essential:
✓ To freshen outdated content: Prices change. Services evolve. Businesses grow. If your website still says ‘Coming in 2021!’ somewhere… It’s time for an update.
✓ To improve professionalism: Small grammar mistakes or inconsistent formatting can undermine trust. A clean, professional website builds confidence.
✓ To clarify your message: If your website doesn’t clearly explain who you help and what you offer, visitors will quickly move on. A website audit helps tighten your message.
✓ To boost conversions: A more user-friendly, persuasive website encourages visitors to get in touch, book your services, or buy your products.
✓ To support better SEO: Search engines love well-written, structured content. Improving headings and keywords can increase visibility.
How an editor can help
You might think website audits are only for technical specialists, but editors play a key role too! Here’s how:
A great editor doesn’t just correct mistakes; they elevate your content so it connects with your audience and reflects your brand professionally.
What happens in a website audit with me?
When I audit a website, I provide:
✓ Page-by-page review
✓ Practical improvement suggestions
✓ Tone and messaging feedback
✓ Readability checks
✓ Recommendations for layout and structure
✓ Optional rewrite and editing support
You’ll receive a clear action plan so you can improve your website step by step—or I can implement the edits for you.
Final thoughts
Your website should work for you, not against you. A website audit ensures your content is polished, purposeful and powerful. Whether you’re an author reaching readers or a business owner serving clients, a content-focused audit can transform your online presence.
If you’d like a website audit or help improving your website content, I’d love to chat!
I hope this helps xx
If you’re an aspiring author or small business, I'm here to polish your words and create a professional, reader-friendly publication for you. I would love to support you.
Contact me for an editing and typesetting estimate; let’s make your words shine!
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Get in touch if you need editorial or admin support.