How I can help with your social media
Social media can be a brilliant way to build your brand, connect with your audience and keep your business visible. But coming up with ideas, writing engaging content, creating images and remembering to post consistently can become another job in itself.
But there’s no need to worry, as I offer social media support for small businesses and indie authors, helping you create content that reflects who you are and what you want to achieve. Want to know more?
It's more than just writing a post
Good social media content shouldn't simply fill your feed. Every post should have a purpose. It might be designed to:
Introduce your business or services
Share your knowledge and expertise
Build trust with your audience
Start conversations
Promote a blog, book, product or service
Share useful tips and information
Tell people about your latest news
Encourage potential clients or readers to get in touch
I can help you decide what you want to say and, importantly, how you want to say it.
Your words should sound like you
Your social media should reflect your business, not sound as though it’s been copied from someone else's marketing plan. Before creating content, I want to understand your:
Mission – what you are here to do
Vision – where you want your business to go
Core values – what matters to you
Brand personality – how you want to come across
Strategic messaging – the key things you want your audience to understand
Target audience – who you're trying to reach
This gives me a foundation for creating content that is consistent and recognisably you.
Whether your brand needs to sound professional and authoritative, warm and approachable, knowledgeable and informative, or perhaps a combination of all three, I can adapt the copy accordingly.
Engaging copy and eye-catching images
Words are only part of the story. On busy social media feeds, an appealing visual can help your post catch someone's attention and encourage them to stop scrolling.
I can create visually appealing accompanying images, using your branding where appropriate, to complement the words rather than simply adding any random picture. The aim is to create a consistent look and feel across your content, helping people recognise your posts and strengthening your brand identity.
What could I create for you?
Your social media support can be tailored to your needs. For example, I can help with:
✍️ Social media copy: Writing engaging posts for platforms such as LinkedIn, Facebook and Instagram.
🎨 Graphics and images: Creating branded visuals to accompany your posts.
📅 Content planning: Helping you develop a regular flow of content so you're not sitting down every Monday wondering what on earth you're going to post!
📝 Blog promotion: Turning your existing blogs into a series of social media posts rather than allowing all that valuable content to disappear into your website archives.
♻️ Repurposing content: A newsletter, blog, website page or presentation can often provide ideas for several social posts. I'll help you make your existing content work harder.
📣 Promotional posts: Helping you promote your services, products, books, events, offers and news without making every post feel like a sales pitch.
Consistency is key
You don't need to post every day. In fact, I'd much rather help you create useful, relevant content consistently than encourage you to post simply because you feel you should.
A regular presence helps keep your business or author brand in people's minds. It also gives potential clients, customers and readers the opportunity to get to know you, understand what you offer and build confidence in you.
And consistency becomes much easier when someone else is helping behind the scenes!
So, remember, you don't have to do it all yourself
Running a business or being an indie author already involves plenty of jobs. I am sure you are brilliant at what you do, but that doesn't necessarily mean you have the time, inclination or confidence to write social media content too.
Perhaps you have plenty of ideas but struggle to turn them into posts.
Perhaps you know what you want to say but can't find the right words.
Or perhaps you don't have enough time to keep your social media active.
That's where I come in. I can take your ideas, information and key messages and turn them into clear, engaging social media content, complete with accompanying visuals.
You remain in control of your message and your brand, while I take away some of the time-consuming work.
Let me take social media off your to-do list
Whether you're a small business owner who wants to raise your profile or an indie author building your platform and connecting with readers, I'd love to help. From copywriting social media posts to branded images, I can provide as much or as little support as you need.
Effective social media isn't about simply being there; it’s about being visible, being useful and being authentically you.
So, if social media keeps slipping to the bottom of your to-do list, perhaps it's time to let someone else take care of it. Get in touch and let's chat about how I can help.
📧 lucinda@cornerstonepaservices.uk
Your words. 💙 My help.
I hope you found this interesting xx
If you’re a small business owner or an author looking for social media support, I'm here to help.
Contact me for an estimate; let’s make your social media shine!